In recent years, while the number of searches for keywords such as “foreign customs” and “inbound customs” has increased, there are still only a few stores that actually attract foreign customers.
The biggest reason for this is simply that they don't properly understand the inflow routes (where they come from) of foreigners.

With the same way of thinking about attracting Japanese customers, it is almost impossible to reach foreign users. This is because search behavior, information collection, and reservation methods are all different.

In this article, I will explain in an easy-to-understand manner at a practical level where foreign customers come from and which conductors can be made to attract customers, which are necessary to increase the “use of foreign customs” and “foreigner-friendly stores.”

Main inflow routes for foreigners ①: Google search

When it comes to attracting foreign customers, Google search is the biggest inflow route.
The degree of dependency on search is higher than that of Japanese users, and most actions proceed in the “search → comparison → judgment” flow.

In particular, overseas users don't have a portal site culture as pervasive as in Japan, so when searching for something, it is natural to first search on Google.

Therefore, stores that are not displayed in search results will be in the same state as if they did not exist in the first place.

What is important here is to correctly understand “what keywords are being searched for.”
Foreign users rarely use the Japanese word “custom” as it is, and search using multiple patterns, such as a mixture of English, romaji, and Japanese.

■ Commonly used search terms (English and nightlife)

First of all, as a major premise, there are many cases where foreign users do not directly search for “customs,” but rather enter from words such as “nightlife” or “entertainment,” which have
a broader meaning.

For example, searches such as “Japan nightlife” and “Tokyo nightlife” are used as an entry point for searching all night spots.

At this stage, there are still many users who are not aiming for customs, and it is common for people to become interested while being compared to bars, clubs, lounges, etc.

Also, words such as “Tokyo escort” and “Japan escort service” are expressions that are relatively easy for
overseas users to understand, and are sometimes used in a sense close to Japanese customs.
However, since there is a gap with the actual service content in Japan, it is very important whether there is an appropriate explanation page here.

A major point is that by incorporating such a layer of “broad search intent,” it is possible to acquire potential users (still in the review stage).

■ Search terms directly close to “customs” (super important)

The next most important thing is search terms that are more specific and close to the actual service.
Here, there are an increasing number of cases where Japan's unique culture, such as “fuzoku,” “soapland,” and “delivery health,” is being used as it is.

For example, searches such as “fuzoku Japan” and “fuzoku Tokyo” tend to be used by users who already understand Japanese customs and culture, and they are highly motivated to buy.

Similarly, “soapland Japan,” “soapland Tokyo,” etc. are also searched after knowing services specific to Japan, so it can be said that they are keywords that are easily directly linked to reservations.

Also, there are cases where some core users understand even more detailed service names and search,
such as “Delivery Health Japan (Delivery Health Japan)”.

The characteristic of these keywords is that although the number of searches itself is not that large, the closing rate of incoming users is extremely high.

Therefore, whether or not this layer can be firmly incorporated is directly linked to sales.

■ Japanese mixed/niche search (highest CV rate)

What is even more important is “niche search,” which is a mixture of Japanese and English.
This is often used by foreigners who have actually come to Japan or are planning to visit Japan, and it is the group closest to conversion.

eg

• “Foreigners in customs OK”

• “Use of foreign customs”

• “TOKYO FUZOKU FOR ATTENTION”

• “Japan Fuzoku Guide”

Searches such as these are performed by users who “want to use it but are uneasy.”

This layer

• Can foreigners use it?

• Is it safe

• How do I make a reservation

I have questions like these, and if there is a page that can solve those questions, there is a very high possibility that it will directly lead to reservations and store visits.

In other words, articles corresponding to this keyword group do not simply provide information, but play an important role in functioning as “pages that generate sales.”

■ Points users look at after searching

Foreign users make decisions in a very short time after searching.
Therefore, the first impression of the site is extremely important.

The points that have been looked at in particular are as follows.

• Is it compatible with foreigners (is it clearly written)

• Do you know how to make a reservation (LINE, WhatsApp, etc.)

• Are the fees clear

• Is it safe and reliable

• Do you understand the photos and the atmosphere

If these elements are lacking, they will immediately leave because they “don't know.”
Since judgment speed is faster than Japanese people, “creating a site that can be understood at a glance” is essential.

The most important points in terms of SEO (summary)

The most important aspect of SEO for foreigners is keyword comprehensiveness.

It's not just about targeting “escorts,”

• Escort

• fuzoku

• Soapland

• Delivery health

By covering multiple concepts such as, it is possible to prevent search inflows from being missed.

Main inflow routes for foreigners ②: SNS (Instagram/X/TikTok)

The next most important thing is SNS.
In particular, there are more cases where young people and wealthy people gather information on SNS rather than Google searches.

eg

• Search for “Tokyo nightlife”

• See posts from my time in Japan

• Check the places you care about

That's the flow.

What is important here is that foreigners place importance on “real experiences.”
Posts that show the actual atmosphere and experience are overwhelmingly more impactful than advertisement-like posts.

Also, since SNS has diffusion power, there is a possibility that a single post will spread to overseas users. SNS is extremely powerful as a conductor to capture the “potential layer.”

Main inflow routes for foreigners ③: reviews and reviews (Google/bulletin board)

Foreign users place more importance on word of mouth than Japanese users.
Google reviews, in particular, have a huge impact on decision making.

Not only about whether there are reviews

• Highly rated

• Comment content

• Are there reviews from foreigners

Points such as these have also been checked.

Also, there are many cases where information is collected on overseas bulletin boards (Reddit, etc.), and there are also cases where it comes in from threads such as “Japan nightlife” and “Escort Japan.”

In other words, word of mouth becomes a device to attract customers.

Main inflow routes for foreigners ④: Introduction/Community

What is surprisingly often overlooked is inflow via referrals and communities.
Foreigners have strong communities in the same country and language, and information is shared within them.

eg

• Taiwanese community

• Hong Kong community

• LINE Group

• Discord

etc.

Once evaluated, it can spread rapidly within that community. It has the characteristic that closed diffusion = high quality customers come.

What is the optimal customer attraction design based on inflow routes

If you sort out the inflow routes up to this point,

1. Google search

2. SNS

3. word of mouth

4. community

5. Exclusive site

These 5 are the main conductors.

What is important is not to think about them separately, but to connect them as a single conductor.

eg

• SEO article → LINE guide

• SNS → Website → Reservations

• Reviews → Search → Sites

By creating such a trend, attracting customers will be stabilized.

As I've explained so far, attracting foreign customers

• Google search

• SNS

• word of mouth

• community

It is necessary to understand multiple inflow routes, etc., and design conductors.

But in reality,

• Multilingual support is not available

• There are no conductors for foreigners

• Reservations are not being processed

For that reason, most stores are unable to handle it.

Therefore, what I would like you to use
is**fu-zoklook.Japan**, a customer attraction platform optimized for foreigners.

■ What is fu-zoklook.japan

fu-zoklook.japan is an information site specializing in night services for foreign visitors to Japan (Taiwan, Hong Kong, English-speaking countries,
etc.).

To make it easier for foreign users to use,

• English and traditional Chinese characters supported

• Easy-to-understand explanations for foreigners

• Conductor design for safe use

It is already ready,
and stores can start attracting foreign customers simply by posting information.

■ Why choose fu-zoklook

Normally, in order to attract foreign customers

• SEO measures

• SNS operation

• Multi-language support

• Construction of reserved conductors

A lot of preparation is required, etc.

But fu-zoklook covers them all on one platform, so you don't have to build from scratch

Also, since there are already leads for foreign users, just posting them may lead to actual store visits and reservations.

■ Recommended for stores like this

• I want to start attracting foreign customers now

• I'm worried about English support and conductor design

• I want to capture inbound demand

• I want to differentiate myself from other stores

Fu-zoklook is a very compatible service for such stores.

■ The future sex industry will presuppose “dealing with foreigners”

In the future, markets such as “foreign sex customs” and “inbound customs” will surely expand.
Among them, what becomes important is “how quickly we respond.”

The faster the store is compatible,

• Top up in searches

• Word of mouth accumulates

• The number of repeat customers will increase

In such a form, it becomes overwhelmingly advantageous.

■ First as a first step

Attracting foreign customers doesn't have to be difficult from scratch.
First, it's important to post it on “Where Foreigners Can Find You.”

By using
fu-zoklook.japan, you can start attracting inbound customers with the shortest route.

Click here for posting/consultation Free posting/application form

If your store is interested in attracting foreign customers, please feel free to contact us.