As the number of foreign visitors to Japan increases, search needs for “foreign customs” and “inbound customs” are increasing year by year.
Meanwhile, stores that can actually handle foreigners are still limited, and many stores are missing out on major business opportunities.

In particular, the current market situation is very easy to understand, where “there is demand but not enough supply.”
Therefore, starting dealing with foreigners at this timing is not simply a new measure, but a strategy to change the sales structure itself.

In this article, while covering search intentions such as “use of foreign customs,” “foreigner friendly stores,” and “Japan nightlife foreigners,” we will thoroughly explain customer attraction/customer service/wire design that can be used at a practical level.

Why is “foreigners x customs” attracting attention now

Currently, Japan's inbound market has gone through a period of stagnation since COVID-19, and is in a complete recovery and expansion phase.
The increase in tourists is particularly evident in urban areas, and demand not only for food, drink and lodging, but also for nightlife is growing at the same time.

In the midst of this trend, the search keyword “Japan nightlife foreigners” has become common overseas, and the number of users interested in how to have fun at night in Japan is definitely increasing.
However, foreigners who can actually use customs are limited to a few, and most of them

• I can't find information

• I don't know if it supports English

• I don't know how to make a reservation

I left for that reason.

There's a big point here.
This means that even though demand has become apparent, the conductors are simply not in place.

In other words, if appropriate information design and conductors can be created, there is a possibility that an influx of foreigners can be obtained without relying on advertisements.
This is extremely rare even when compared to other industries, and it can be said that now is the easiest time to enter.

Search keywords and movements when foreigners search for customs

Foreign users search for stores using a completely different process than Japanese people.
Since there is no culture of using Japanese sex portal sites, decisions are basically made based on Google searches, SNS, and word of mouth.

Specific search keywords

• Foreigners in the sex industry OK

• Use of foreign customs Japan

• Tokyo Escort/Japan Escort

• Japan Nightlife/ Fukuoka Nightlife

• Inbound customs

There are such things, and these are real search words actually used by overseas users.

The behavior after searching is also characteristic, and it's not just about simply looking at the site

1. Photo quality

2. Specify support for foreigners

3. How easy it is to understand the price

4. Reviews and ratings

We will make a comprehensive judgment.

What is important here is that you immediately leave the moment you feel “I don't understand.”
The judgment speed is faster than Japanese users, and if the information is insufficient, it may not even be compared.

Therefore, how to present it as a “foreigner-friendly store” and minimal explanations in English and traditional Chinese are essential elements rather than simply added value.

Why foreigner-friendly stores have an overwhelming advantage

In the current sex industry, being a “foreigner-friendly store” itself is a strong differentiator.
This is because many stores are not yet compatible, and competition is extremely low.

Furthermore, foreign customers have different characteristics from Japanese customers.
First, there is a high perception of value for experiences, so there is a tendency to place emphasis on satisfaction rather than price.
As a result, extensions and option usage are likely to occur, and customer unit prices naturally rise.

Also, since overseas users are strongly influenced by word of mouth and reviews, once a good evaluation is obtained, subsequent customer attraction stabilizes.
In other words, there is a possibility that it is possible to create a state where customers can be continuously attracted without continuing to spend advertising costs.

In this way, since there are extremely strong conditions of high unit price × low competition × diffusivity, it can be said that dealing with foreigners is a measure that has advantages in both the short and medium to long term

Reasons why there are few stores that can handle foreigners and opportunities

Currently, there are still not many stores that are seriously working on “inbound customs.”
What is the reason

• Anxiety about dealing with English

• Concerns about trouble risk

• I don't know how it works

This is because psychological hurdles such as these are huge.

However, in reality, perfect language skills are not required, and even minimal support is sufficient.
Despite this, the barriers to entry are felt to be high, so we are in a situation where there is little competition.

Conversely, this is also an opportunity to gain an advantage all at once by entering now.

5 specific measures to successfully attract foreign customers through customs

In order to successfully attract foreign customers, simply “accepting” is not enough.
It is necessary to consistently design conductors from search, browsing, and reservation.

First, it is essential to prepare multilingual pages.
Even if there is just a simple explanation in English or traditional Chinese, the user's level of understanding changes drastically.

The next most important thing is reserved conductors.
Foreigners don't use phones, so chat type conductors such as LINE, WhatsApp, and web forms are essential.

Furthermore, it is important to clearly indicate “Foreigners OK”.
Users simply don't understand this, and users leave at that point.

Additionally, photo and visual enhancements are essential.
Even if you don't understand the language, the atmosphere and sense of cleanliness are conveyed, so if this is weak, you won't be chosen.

Finally, it's word-of-mouth design.
By accumulating Google reviews and evaluations on SNS, a customer attraction base that does not rely on advertisements is built.

The reason why stores that don't allow foreigners are losing money

Even now, many stores don't allow foreigners, but this is a huge loss of opportunity.
Especially now that the inbound market is expanding, the impact cannot be ignored.

By making foreigners not allowed,

• Lost opportunities to acquire new customers

• Miss out on the high unit price tier

• Can't take advantage of future market growth

Disadvantages such as these occur.

Of course, there are risks, but they can be sufficiently controlled with prior explanation and rule design.
The idea of managing rather than completely eliminating it is important.

[Important] What do stores that win in terms of customs and inbound have in common

Stores that are actually able to attract foreign customers have a clear common denominator.
The point is that they're not doing anything special; they're thorough with the basics.

• The response to foreigners has been clarified

• The conductors are simple and easy to understand

• The quality of the photos is high

• There is minimal language support

• The reviews are ready

Each of these is not difficult, but there are still few stores that have them all.

Therefore, just getting the basics right is enough to create a competitive advantage.

The risk that foreigners will continue to be banned

Even now, many stores say “foreigners are not allowed,” but this leads to a huge loss of opportunity.
This is because the inbound market is expected to expand in the future, and demand cannot be captured.

Also, as the number of stores that support foreigners increases, it can be said that there is a high possibility that stores that are not compatible will turn to the side that is not selected.

You don't need to aim for a perfect response right from the start; it's important to have an attitude of acceptance first.

Summary | “Foreigner support” will become the standard in the sex industry

The market for “foreign customs” and “inbound customs” will surely expand in the future.
Also, what becomes important among them is “whether it can be handled.”

Currently, there are still few competitors, so the sooner you work on it, the better position you can take.
Conversely, if response is delayed, there is a possibility that market dominance will be taken.

It's important to start with dealing with foreigners, even if it's small.
That step will be an opportunity to drastically change future sales.