In recent years, the number of foreign tourists visiting Japan has continued to increase at a record high level.
Inbound demand is spreading not only to tourist spots, but also to all industries, such as food and drink, night culture, and entertainment.
Among them, the “Night Service and Sex Market for Foreigners”
** is now rapidly attracting attention.
In fact, in major cities such as Tokyo, Osaka, and Fukuoka, the usage ratio of foreign tourists has risen drastically, and the response on the store side is
also changing.
■ Why are “customs for foreigners” growing now?
① “Price advantage” due to the depreciation of the yen
Due to the current exchange rate situation, Japanese services are in a very attractive price range for foreigners.
- High quality service
- Attentive customer service
- Consistent quality
The main reason is that you can experience these at a lower price compared to overseas.
② Interest in Japan's unique service culture
Night service in Japan is very different from overseas.
Simple services are the mainstream overseas, but in Japan
- Politeness in customer service
- Diversity of services
- Cleanliness and sense of security
Points such as these have been evaluated, and popularity is growing as an
“experiential culture.”
③ Increase in the number of inbound wealthy people
Among foreign visitors to Japan, in recent years
- Taiwan/Hong Kong
- Singapore
- Europe and America
As such, the number of people with relatively high unit consumption prices is increasing.
This layer
- “Quality” rather than “cheapness”
- “A reassuring experience”
- “Understanding information in advance”
Since emphasis is placed on, it is a market where high unit price customers can
be acquired if appropriate responses are made.
■ Advantages for stores
① Unit price can be increased
By setting up a dedicated plan for foreigners,
- Set a higher unit price than the regular price
- Improved option utilization
It will be possible to maximize sales, etc.
👉 In fact, many stores have set
“foreigner-only rates”
② Additional revenue through chip culture
Overseas, a “culture of tipping for services” is common.
Therefore,
- When customer service satisfaction is high
- When special measures are taken
There are also many cases where additional revenue is generated.
③ The influx of new customers stabilizes
While the number of Japanese customers is declining,
- Inbound is a “new market”
- There are seasonal waves, but the overall trend is increasing
👉 You can break away from domestic dependency
■ Common concerns and solutions when dealing with foreigners
Anxiety ①: I can't understand the language
→ Solution: Translation tools+advance guidance
Currently
- translation app
- Canned phrases
- Multilingual site
It is almost compatible.
👉 In fact, many stores
“support even if you don't speak English”
Anxiety ②: I'm afraid of trouble
→ Solution: Clarifying the rules
What matters
- Advance explanation
- Clarification of NG acts
- Confirmation of consent
👉 It's not “dangerous because it's a foreigner”
👉 “lack of explanation” is often the cause
Anxiety ③: cultural differences
Service perceptions differ between overseas and Japan.
therefore
- Explanation of content in advance
- Controlling expectations
will be important.
■ Disadvantages (honestly)
① The repeat rate is low
for tourists
- Often used only once
👉 However, for that reason 👉 there are always new inflows
② Response costs are incurred
- translations
- Staff education
- Conductor design
👉 However
👉 can be fully recovered at the unit price
③ Attracting customers is difficult
This is the biggest problem.
Foreigners
- Google search (English and traditional Chinese)
- SNS
- community
Information will be collected from
👉 Japanese media alone cannot reach
■ This is the biggest point (important)
“SEO alone is not enough” to attract foreign customers
because
- The language is different
- The search path is different
- The comparison site culture is strong
It's from there.
■ So what we need is an “overseas conductor”
What becomes important here is a mechanism such
as**fu-zoklook (FLOOK) **.
■ What is fu-zoklook?
- For overseas users in Taiwan, Hong Kong, etc.
- Multilingual support
- Advance explanation and reservation lead available
- Stores just post information
👉 Direct approach to overseas customers is possible
■ Differences from other media
General SEO:
- Waiting for search
- Inflow is unstable
FLOOK:
- Direct connection to overseas communities
- Reach prospects directly
👉 “Attracting customers without relying on SEO” is possible
■ Summary
The market for foreign visitors to Japan will expand further in the future.
In particular, the night/sex area
- High unit price
- There is little competition
- Demand is clear
It has this characteristic, and the stores that are entering the market
now are overwhelmingly advantageous.
■ Finally (for stores)
if
- I want to start attracting foreign customers
- I want to raise the unit price
- I want to increase new customers
If so,
Listing on “Fu-zoklook” is the shortest route.