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A complete introductory guide to Japanese customs for foreign tourists

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3/19/2026, 07:38 AM

A Complete Introductory Guide to Japanese Customs for Foreign Tourists: Thorough Explanation of Types, Flows, and Manners

Japan has a unique night culture in the world. Among them, ** “Fuzoku (Fuzoku)” ** has a very different structure and culture from overseas adult services, and it may seem a bit complicated for foreign travelers visiting Japan for the first time. In fact, Japanese customs are divided not only by simply providing services, but also by business types, reservation methods, unique rules, and customer service styles. By knowing the basics beforehand, you can avoid trouble and enjoy it with peace of mind. This guide organizes and explains all the information beginners should know.

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1. What are Japanese “customs”? What is called a “custom” in Japan is not necessarily the same as a service commonly imagined depending on the country or region. Service details, customer service methods, fees, and usage hours vary greatly depending on the type of business. In other words, in order to enjoy Japanese customs, the first important thing is to understand “which type (business type) to choose” ** rather than “which store to go to.”

2. What types of customs are there in Japan? (5 typical types) Japanese customs are extremely diverse. I will explain the typical types that foreign travelers should know first. ① Soapland (Soapland) is a representative store type business type in Japan. It is characterized by customer service using private rooms and bathrooms, and is known as a unique Japanese culture. There are a wide range of locations, from famous areas such as Yoshiwara to rural areas.

② Delivery Health (Delivery Health) This is a dispatch type where women come to designated places such as hotels. It is very important to check in advance whether the hotel you are staying at “can handle dispatch”.

③ Pink Salon (Pink Salon) is relatively quick and easy to use, and fees tend to be cheap. It is suitable for those who want to experience Japanese customs in a light way.

④ Imekura Concept (Cosplay/ Concept) A type that enjoys specific situations and worldviews, such as uniforms, nurses, schools, etc. There are plenty of “experiential” services unique to Japan.

⑤ Fetish/BDSM (Fetish/BDSM) We have everything from soft ones to highly specialized ones. The genres are detailed, so you need to be careful when choosing a theme that suits your preferences.

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3. 4 points for choosing a store that won't fail It's dangerous for beginners to decide just “because the photos look good.” Follow the steps below to choose.

  1. Do they accept foreigners (Foreigner Friendly)? Not all stores are OK. There are restrictions due to language and rules, so prior confirmation is essential.
  2. Stores where the price list is public or where the time, course, nomination fee, and payment method are clearly stated are safe.
  3. Stores where reservation methods are clear and reservations can be made via web forms or SNS (LINE, etc.) are easy to use.
  4. Choose a genre that suits your preferences by looking not only at “what you can do,” but also by looking at “what kind of experience it is.”

4. Usage flow: Step by Step This is a standard flow for first-time users to use it smoothly.

  1. Step 1: Select an area and store
  2. Step 2: Check fees and foreign admissibility
  3. Step 3: Make a reservation (make sure to reserve in advance for popular stores)
  4. Step 4: Visit the store or wait at the hotel (you will be asked to show your ID and confirm your age)
  5. Step 5: Start the service (check anything you don't understand before starting)
  6. Step 6: Finalization/Accounting

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5. Estimated fees (Budget) Fees vary depending on business type and rank, but the guidelines are as follows. **Business Type Budget Image Features Short Time (Pinsaro, etc.) ¥5,000 ~ ¥15,000 For those who want to try it out lightly Standard stores (health, etc.) ¥15,000 ~ ¥30,000 For those who want to enjoy themselves well, for a long time (soap, etc.) **¥40,000 to ¥100,000+ for those seeking special experiences

6. Here are the 5 manners and precautions that foreigners should be aware of. At night spots in Japan, a polite attitude brings out the best service. • Don't go too drunk: If you're drunk, you'll be refused entry.Don't take photos: Unauthorized photography is strictly prohibited. Outside the store, inside the store, and casting are all not allowed. • Don't make a loud voice: People don't like bothering others. • Follow store instructions: Refrain from making unreasonable requests or requests outside of the rules. • Bring an ID (passport): Required for age verification.

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7. FAQ: Is it OK if I'm not good at Japanese? It's not completely trouble-free, but the**translation tool (Google Translate, etc.) can handle it. Rather than perfect language, “having checked beforehand” and “being quiet and polite” ** are more welcomed by the store side.

Summary Japanese customs are very unique in variety, culture, and rules. Satisfaction varies greatly depending on whether or not you have prior knowledge.

  1. Understand the business type (type)
  2. Choose a foreigner-friendly store
  3. Keep good manners and have respect
  4. In order to enjoy Japan's unique night culture with thorough research beforehand, please start by choosing an area and store that suits you.

 

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